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This public interest project encourages seniors to adopt senior pets from shelters, promoting companionship and care on both sides. With lower energy needs and calm, mature personalities, senior pets are especially well-suited for older adults. The campaign includes a booklet, a poster, and greeting cards—all designed to be warm, approachable, and informative. Real pet data and shelter contact information are featured throughout to connect directly with those who may be ready to adopt and make a difference.
AUDIENCE
Seniors who would like to adopt a pet as a friend.